Why Isn’t My Site On Google’s Front Page?
Recent Posts
Why Am I Still Not Ranking on Google?
So you just re-designed your website. You went from a boring, outdated content-heavy website, to a flashy, modern business machine! You’ve spent all this money and you expect to rank in the first spot, on the first page of Google when people search for your industry. So, why are you nowhere to be found?
Frustrating, isn’t it?
Websites built with an SEO focus
Even the best looking website can fall to the crushing weight of online marketing. Sure, a good looking website is definitely a trust-factor and helps to improve conversions, but how can you get conversions if you have no users? Many web businesses will tell you they can build a great website, but don’t know anything about Search Engine Optimization. A good website looks beautiful and functions well, but a GREAT website does all that and more. There are plenty of techniques NOBL Web uses to help you rank when your new website launches.
Page titles and Meta Descriptions
This is the most basic of all SEO principles. Google has to understand what your page is. If your page title is “Home”, Google has no idea what that is. If your page title is “Wholesale Beauty Supplies | Body Cream | 4oz.”, then it’s pretty clear to Google that this page is a wholesale beauty products company selling a 4oz. cream. If you don’t know what page titles are, take a look at the image below. It’s what shows up on your browser tab. That is the title that Google will list in the search results.
Headings such as h1, h2, h3
Headings have to describe what the page is about, or what your company does. The main heading, the h1 tag, should be similar to your SEO page title, and clearly describe what the page is about, or what you do. For example, on the homepage of a clay court Tennis facility in Ottawa, your main title, or h1 tag could read something like: “Ottawa’s Only Not-for-Profit Indoor and Outdoor Clay Court Tennis Facility”. That way we check every main keyword, which gives Google a better understanding of what you want to rank for.
Secondary headings such as h2 and h3 can then be used to describe features of a product or business, or help break content down by section, such as we did in this blog post! This helps Google understand even further.
Headings such as h1, h2, h3
Headings have to describe what the page is about, or what your company does. The main heading, the h1 tag, should be similar to your SEO page title, and clearly describe what the page is about, or what you do. For example, on the homepage of a clay court Tennis facility in Ottawa, your main title, or h1 tag could read something like: “Ottawa’s Only Not-for-Profit Indoor and Outdoor Clay Court Tennis Facility”. That way we check every main keyword, which gives Google a better understanding of what you want to rank for.
Secondary headings such as h2 and h3 can then be used to describe features of a product or business, or help break content down by section, such as we did in this blog post! This helps Google understand even further.
Page titles and Meta Descriptions
This is the most basic of all SEO principles. Google has to understand what your page is. If your page title is “Home”, Google has no idea what that is. If your page title is “Wholesale Beauty Supplies | Body Cream | 4oz.”, then it’s pretty clear to Google that this page is a wholesale beauty products company selling a 4oz. cream. If you don’t know what page titles are, take a look at the image below. It’s what shows up on your browser tab. That is the title that Google will list in the search results.